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    Katapult Accelerating Armenia's Creative Industries Banner

    Katapult

    Catalyzing Armenia’s creative economy

    Armenia boasts some of the most sophisticated artists and culture shapers in the world. To maximize the potential of human capital and talent, AGBU Armenia is working in partnership with Creative Armenia and with the funding of the European Union to invest in a new and critical program: Katapult Creative Accelerator Program.

    With the aim of vitalizing the Creative and Cultural Industries (CCI) ecosystem in Armenia, Katapult empowers creative professionals with education, entrepreneurial skills and visibility, and bridges gaps in existing support services, technology, institutions and infrastructure to ensure a sustainable and thriving cultural industry. 

    Katapult Pavilion - Learn More

    Connect with Katapult

    The Katapult network works with all stakeholders and contributors looking to elevate Armenia's culture industry. Whether you are an artist or art entrepreneur, work in support industries like IT, law and commerce or have expertise in the development of a sustainable and supportive cultural ecosystem in Armenia, we are ready to work with you.

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    Showcases and Collaborations

    Showcases and Collaborations

    Promoting creative products and talents is critical to opening new opportunities and markets. Katapult Pavilion, will launch annual expos in and outside of Armenia attracting international audiences. In addition, Katapult Talks, a bi-annual one week virtual summit, will invite a global network of creative experts to share experience and insights on how to build up a sustainable and thriving creative industry in Armenia.

    Incubation and Acceleration

    Incubation and Acceleration

    Katapult will support up to 135 culture creators by investing and developing in at least 60 business ideas through the Artbox cultural incubator designed and implemented by Creative Armenia. Offering expert feedback in business design, project management, marketing and more, grantees will have the opportunity to introduce and sustain concepts as cultural businesses. 

    Cultural Institutions

    Institutional Capacity Building

    Infrastructure investments to support the technical and operational upgrade of cultural institutions in Armenia will be supported through Katapult's Innovation Grants. In addition, 3 Artbox Hubs across Shirak, Yerevan and Syunik will transform local institutions into cultural hotspots. Finally, Katapult will introduce the first FabLab in Armenia to facilitate digital prototyping and innovation for arts capacity building.

    Global Knowledge Network

    Industry Development

    Through roundtable discussions and the establishment of a Creative and Cultural Industries Council (CCI Council), Katapult will create public-private dialogue platforms to advocate for the sector and legislative change, with a target of proposing 4 concrete reforms to parliament for improving sector sustainability. The CCI Council will take shape as an online platform for direct democracy.

    Katapult Pavilion - Yerevan 2023

    KATAPULT PAVILION: A creative industries expo

    Yerevan 2023: Scenius Edition

    March 31 - April 30, 2023

    Katapult Pavilion is a creative industries expo produced by AGBU’s Katapult Creative Accelerator Program in partnership with Hay-Art Cultural Center and the ARé Performing Arts Festival with funding from the European Union.

    This is Katapult’s flagship annual event and marketplace in Armenia to showcase products and projects spanning the creative sectors of visual arts, creative technologies, design, architecture, fashion, print, and the performing arts. 

    Throughout the venue, visitors will encounter independently curated exhibits, projects, and special commissions that embody the theme of “Scenius”, a term coined by musician and sound artist Brian Eno to convey, “the intelligence and intuition of a whole culture scene..the communal form of the concept of genius.” In the spirit of collectivity, Katapult Pavilion is showing group projects by 10 curatorial teams. Partnerships with two significant festivals - the ARé Performing Arts Festival and the URVAKAN Festival - offer a rich cultural program spanning music and performing arts, while also showcasing a major component of industry development in culture - international festivals. 

    In this first hall, a special exhibit dedicated to the history of our host venue - its social, political, cultural and architectural significance - aims to set the stage for Pavilion projects ahead. While the expo highlights contemporaneity, we do so on the foundations of a rich and complicated past, and within the walls of a venue who’s original vision was a utopian symbol of collectivity, equity, and “Scenius”. 

    We invite guests and viewers to browse the exhibits, engage expo participants, and purchase unique art and design items that are all for sale by the authors themselves.

    EXPO

    CAPSULE 1: FASHION

    LOCAL TOUCH - Fashion & Design Chamber
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    Credits: Local Touch. Courtesy of Fashion & Design Chamber

    Local Touch, Katapult Pavilion's Fashion Capsule showcasing over 20 Armenian fashion brands in the Spring/Summer Pantone Colors by the Fashion and Design Chamber

    CAPSULE 2: CREATIVE TECH

    :DDD KUNST HOUSE & PROUN
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    Credits: Damjanski, Bye bye camera, 2019; Petrosyan Nareh, "How to be an artist", 2023; Margaryan Sasun, On Offline, 2023. Courtesy of  :DDD Kunst House:

    :DDD Kunst House, an exhibit at the Creative tech capsule at Katapult Pavilion that explores how technology gradually eliminates human presence through App Art and a site-specific installation.

    Credits: PROUN Artists Movement, "PROUN Virtual Gallery" Capsule project

    PROUN, a virtual gallery at the Creative Tech Capsule at Katapult Pavilion featuring digital talents of artists from all over the world through a metaverse experience and NFT offering.

    CAPSULE 3: HYBRID (BOOKS & ARCHITECTURE)

    IMPRINT - Zvon Studio
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    Credits: "ImPrint" Capsule project. Courtesy of ZVON Studio.

    Imprint, an immersive exhibit that combines design, architecture, and books to reflect on the relationship between books and Yerevan’s urban environment.

    CAPSULE 4: VISUAL ARTS

    FROM THREAD TO FABRIC - Institute of Contemporary Art (ICA)
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    Credits: from left to right: Badalian Mary, Brain Tricks, 2019; Sahakyan Araks, VISHAP, 2021; Manukyan Aleksey, Universal reflection, 2021; Atoyan Armine, Renaissance, 2022. Courtesy of ICA.

    Thread to fabric: material transformation, Katapult Pavilion's Visual Arts Capsule by the Laboratory of the Institute of Contemporary Art featuring artists whose work intersects traditional and contemporary practice.

    CAPSULE 5: PRINT & BOOKS

    THE INDEPENDENT PRINT CAPSULE - AHA Collective & MAN BAN Visual Cultural Archive
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    Credits from left to right: Fragile Concrete, Nvard Yerkanyan (working title); Alt Urban, urbanlab; Photography and history, Walter Benjamin; The Moment of modernity, Vigen Galstyan; Survivors, Nazik  Armenakyan;  A troubled home, Anush Babajanyan; Twentieth-century American Art, Erika Doss; Hanging Garden: Dadivank and beyond, AHA Collective; Akeldama, Vache Sargsyan

    The Independent Print Capsule, by AHA Collective and ManBan Archive featuring books, art prints and zines by over 20 Independent Publishers.

    CAPSULE 6: COMICS

    TUMO COMICS STUDIO - Panic Lab
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    Credits: Khachatryan  Shamiram, Simply a mess, 2022

    Panic Lab, Katapult Pavilion's Comics Capsule curated by Shamiram Khachatryan featuring Zines, Graphic novels, prints, and postcards by independent Armenian comic artists.

    STAGE

    LES MAGNIFIQUES [le, lɛ] [ma.ɲi.fik]

    JURY SELECTION
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    Credits: drawing by Kima Gyarakyan; Band: Les Magnifiques, Performers: Areg Arakelyan (poetry & voices), Galia Khorosheva (vocals), Louis Gorm (violin), Mila (bass, comp set), Sasha Yashin (trumpet, keyboard, comp set)

    A musical project will be presented by Les Magnifiques. Genre & style: free improvisations, electroacoustic sounds, nu jazz, slam poetry. Visual aesthetics: cartoon dogs, old cartoons, yellow lamp light. Narrative context: self-experience sharing, atmosphere performance. Language: wish to sound like Seeds

    Tickets: open to public  Date: Sunday, April 16 at 21:00

    CONTEMPORARY SOUND ORCHESTRA

    JURY SELECTION
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    Credits: Contemporary Sound Orchestra

     

    Contemporary Sound Orchestra will perform an audiovisual piece based on city specifics that reflects on Yerevan's urban sound. It raises the questions of sound ecology in Yerevan and synesthetic metaphors that meet our perception in the information field of the city. The performance that will be presented is an improvisational piece controlled by simple schemes, to organise the collective sound work into crystallised modal or sonic structures. 

     

    Ticket: open to the public. Limited seats available, registration is required. 

    Date: Thursday, April 23 at 20:00

    MIHR THEATRE presents «Walls»

    JURY SELECTION
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    Credits: MIHR Theatre «Walls»; 

    Performers: Tsolak MLKE-Galstyan, Petros Ghazanchyan, 2021

     

    MIHR Theatre will present the project «Walls», which is divided in two parts: 1. contemporary dance performance with live music 2. Screening of the «Walls» dance movie. «Walls» breaks the boundaries between ordinary and stage movements and explores their infinite profundity and interconnectedness. It combines contemporary dance, poetry, and original music.

     

    Tickets: this event is free. Registration required, limited seats available. 

    Date: Saturday, April 29 at 19:00

    ARé Performing Arts Festival

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    Credits: ARé Performing Arts Festival

    During the expo, the ARé Perfoming Arts Festival will take place. This year's ARé Perfoming Arts Festival theme is «Filtration, The Image of the Future». In this thematic edition, the ARé Festival will investigate the concept of "filtration" through a number of performances featuring both Armenian and international performers. Click below to learn more about the ARé festival and its agenda! 

    https://www.arefoundation.com/en/festival-filtration

    «Printing Workshop» by TUMO Studios

    WORKSHOPS KATAPULT COMMISSION
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    Credits: TUMO Studios

    TUMO Studios at Katapult Pavilion invites participants for a silk-screening workshop lead by Sona Hambardzumyan. Learn how to silk-screen on textile, and feel free to bring your own materials! T-shirts, tote bags whatever you want to silk-screen and take home with you. All ages and skill levels are welcome. 

    Ticket: this is a free event. Registration required, limited seats available. 

    Date: Saturday, April 8 from 17:00 - 21:00.

    MATENADARAN presents «Through Time & Space»

    WORKSHOPS KATAPULT COMMISSION
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    Credits: Matenadaran

    A workshop in which participants will use AI generative tools to recreate images inspired by traditional medieval Armenian manuscripts. During the workshop, participants will learn how to make miniatures and then turn them into digital artworks using AI. 

    Tickets: this is a free event. Registration required, limited seats available. 

    Date: Saturday, April 22 from 14:00 - 16:00

     

    KATAPULT TALKS | Scenius Edition

    CONVERSATIONS
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    Every Tuesday Evening at 18:00 Pavilion: panel discussion sharing industry insights on cultural export, expanding the market and e-commerce.

    «Dreamagining HayArt» Architecture Charette

    CONVERSATIONS
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    Credits: Bats Studio

    Lead by Architect and Fashion designer Vicken Derderian (Design Thinking professor at AUA) in collaboration with architect Ari Hajian, this workshop invites participants of various backgrounds to "dreamagine" the future of HayArt. The workshop will touch upon the building's history, and explore topics of place-making, inter-disciplinary exchange, and the relationship between cultural centres and urban environments. Artists, architects, designers, peacemakers, and curious enthusiasts alike are invited to join. 

    Ticket: This is a free event. Registration required, limited seats available. Full attendance of the workshop is mandatory. 

    Dates: Friday, April 14 from 16:30 - 19:30; Saturday and Sunday April 15-16 from 10:00 - 17:00.

    PECHA KUCHA YEREVAN | Scenius Edition

    CONVERSATIONS
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    Credits: Pecha Kucha

    PechaKucha "chit-chat" in Japanese, is a global storytelling format that started in Tokyo and is now active in over 1,300 cities around the world. PechaKucha Yerevan brings creatives, entrepreneurs, and change-makers together to share their ideas, thoughts, and insights in a fun and informal environment in a special communication format – 20 slides for 20 seconds each. Our past themes include social innovation, art in times of crisis, applying best practices from business and technology to public governance, disruptive data, and sustainable living. 

    Date: Saturday, April 7 at 20:20

    Katapult Stage Agenda English

    SPECIAL PROJECTS

    Site-specific commissions by the Katapult Pavilion organizing team that enhance the event’s place-making and community building mission. 

    Illusive Island: A specially commissioned text by architectural historian Ruben Arevshatyan on the history and transformations of the Hay Art Cultural Center. An accompanying exhibit showcases a selection of archival images, floorplans, and video footage tracing Hay Art’s journey in the arts (and not only) from 1985 until today. 

    Scenius by Futurly: A site-specific installation and suspended sculpture by Arek Keshishian and Hakob Mansuryan that uses parametric design and laser cutting techniques to embody the Expo’s theme, “Scenius”. The installation and accompanying bar are made possible thanks to the generous support of GIZ Armenia, Wines of Armenia, and Vines and Wine Foundation.

    Katapult Courtyard: In this rich program of music, live performance, and sonic experiments hosted at the entrance of Hay Art Cultural Center, the URVAKAN Festival curatorial team invites multiple communities of music makers to join a dynamic and amorphic program. Made possible thanks to the support of Astronomer Gin, All-in-one, and Décante.

     

    Pavilion Partners

    AGBU has spent the last century funding Armenian creativity and cultural heritage preservation, from supporting cultural institutions like the Matendaran, the Armenian National Philharmonic Orchestra and Artsakh Chamber Orchestra to supporting individual artists through scholarships, performance opportunities and the Creative Armenia-AGBU Fellowship program.

    Today, we are building on this legacy with Katapult to further impact our impressive cultural talents and vitalize Armenia’s creative economy. 

     For additional information about the program, please email katapult@agbu.am.

    Funded By EU-AGBU-Creative Armenia

     

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